You shouldn’t be charged a different price than the next shopper because of who a company thinks you are. Your personal data – from where you are at any given moment, to what you recently searched for online – should not be used to set an individualized price for you.
A bill in Congress would ban these pricing tactics. But it’s going to take our consumer power to demand our elected officials pass it, since we’re up against Big Tech and industry lobbyists who want to keep up these pricing games to pry more money from our wallets. Send a message now.